At Doggy Armour, we don’t just sell coats, we’re on a mission to protect dogs from harm, to give owners peace of mind, and to stand by the promise that our coats are more than just dog coats - they could save your dogs life.
That’s why we put our protective dog coats through real bite testing with Blackford Ash Dog Training.
Why we tested our coats
Dog attacks are rising and we know how helpless owners can feel. It’s our mission and responsibility to protect dogs from harm and to make sure our products truly stand up to what they’re meant to do: stop a dog’s teeth from penetrating your dog’s skin.
Meet Looney
The test wasn’t done on dummies or in a lab, but with the amazing Looney, a 47kg Belgium Malinois that is trained to bite and hold with full force. We fitted one of our standard Doggy Armour coats onto a bite sleeve and let Looney do what he was trained to do.
With cameras rolling, Looney launched. Full speed, full pressure, locking onto the coat with power.
He did a series of 3 tests;
- Looney bites, holds for a second and releases
- Looney bites and releases several times
- Looney bites and holds down on the coat, locking his jaw in place
The result?
No punctures. No tearing. No damage to the Doggy Armour coat.
The coat held strong. Our soft armour - exclusive to Doggy Armour and stronger than Kevlar - did exactly what it’s designed to do. It gave the dog underneath a fighting chance.
We did this for you - and for your dog.
You don’t have to take our word for it
We filmed the entire test, and you can watch it for yourself now on our YouTube channel. Because if we’re asking you to trust our coats with your dog’s safety, you deserve to see them in action.
Why it matters
This isn’t a gimmick. It’s not a trend.
It’s a lifesaving layer. And it’s our mission to make protection available to dogs everywhere.
Because we know you’d do anything to keep your dog safe. We just want to make sure you can.
Built for protection. Backed by proof. Trusted by dog lovers.
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